"The Jay Leno Show" made its debut Monday night on NBC. According to the article, A Deluge by NBC to promote Leno's Show, an estimated ten million dollars was spent on promoting the new show.
It all began back in February when NBC ran a commercial during the Super Bowl to promote the show. The reason for spending this much money is because NBC believes that Mr. Leno is America's most popular t.v. personality. The ad's have been on taxi cabs, billboards, magazines, buses, movie theaters, radio stations, t.v., and even on gas pumps.
Repetition, repetition, repetition seems to be the main sales tactic for promoting the show. In my opinion this can lead to very high expectations for the viewers and I can speak from experience. I can't even count how many commercials I have seen with in the last few months promoting the show. I am a fan of Jay Leno and after seeing all of the commercials I watched the show to see what all of the hype was about. Unfortunately I was very disappointed. It was an okay show, funny at times, but spending ten million dollars to promote the show seems simply ridiculous.
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