About Half in U.S. Would Pay for Online News, Study Finds

In a study conducted by the Boston Consulting Group in October, 48 percent of Americans would be willing to pay to read news online and through mobile service. Americans are less willing to pay compared to most Western countries.
People in nine countries were surveyed and Great Britain and the United States tied for the lowest figure of 48 percent. Great Britain, the United States, Germany, France, Spain, Norway and Finland were among countries that were surveyed.
Americans said on average they would pay only $3 a month to read news online. John Rose said, “Consumer willingness and intent to pay is related to the availability of a rich amount of free content."
The reason Americans would be willing to pay next to nothing is because there are other ways to get the news for free.
Charging people to look at newspapers online could significantly increase profit for newspapers. Amercans said would be willing to pay for an admission to view a number of newspaper online.
Avid newspaper readers in other countries are the ones who said they would be willing to pay the biggest buck to receive the news.
This is a very interesting topic due to the fact that people aren't buying newspapers anymore simply due to the fact that you can just go online to see the news for free.

Online Ads Are Booming, if They’re Attached to a Video

Videos are becoming more prominent on web pages such as CNN.com and ESPN.com. Many Categories of advertising are shrinking, while video ads are booming. The reasoning behind this is because of commercials that are shown during the videos.
Major events bring a lot of people online to watch videos. “Every watershed event leaves video more popular than before,” said Charles W. Tillinghast, the president of MSNBC.com.
The general manager of CNN.com said that “people are using the Internet in a different way now.” He stated, “With broadband penetration becoming ubiquitous and more and more sites having this easy capability, people are expecting video to be there.”
Video's on websites can be very costly, but seem to be worth it. Video's are the fast growing segment of Internet advertising. For the first half of 2009 the estimated revenue from video advertising was $477 million, which was 38 percent higher from the same time the year before.
“The Web is fulfilling this promise of being a medium where you can enjoy video as much as you can see it on TV,” Mr. Tillinghast said. During these videos just like t.v., advertisements are shown.
I watch a lot of video clips online and they all have advertisements. I can understand why the revenue for these advertisements is going up due to the amount of people who go online and watch videos.

Leno says he'd return to 'Tonight' if NBC asked

Leno mentions that he enjoys the role of "being the underdog," and it is part of the territory of being in the public eye. Since The Jay Leno show aired in September it has not been doing so well in the ratings.
He said that a decision such as leaving the tonight show to be on The Jay Leno show is not his to make. When asked if he would like to go back to being the host of the tonight show he stated that he would like to if NBC gave him the chance.
Since The Jay Leno aired numbers have not been that good and Leno is receiving a lot of scrutiny from critics.
I would love to see Leno on the tonight show again. I think the tonight show was a lot better than The Jay Leno show.