In a study conducted by the Boston Consulting Group in October, 48 percent of Americans would be willing to pay to read news online and through mobile service. Americans are less willing to pay compared to most Western countries.
People in nine countries were surveyed and Great Britain and the United States tied for the lowest figure of 48 percent. Great Britain, the United States, Germany, France, Spain, Norway and Finland were among countries that were surveyed.
Americans said on average they would pay only $3 a month to read news online. John Rose said, “Consumer willingness and intent to pay is related to the availability of a rich amount of free content."
The reason Americans would be willing to pay next to nothing is because there are other ways to get the news for free.
Charging people to look at newspapers online could significantly increase profit for newspapers. Amercans said would be willing to pay for an admission to view a number of newspaper online.
Avid newspaper readers in other countries are the ones who said they would be willing to pay the biggest buck to receive the news.
This is a very interesting topic due to the fact that people aren't buying newspapers anymore simply due to the fact that you can just go online to see the news for free.
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