Videos are becoming more prominent on web pages such as CNN.com and ESPN.com. Many Categories of advertising are shrinking, while video ads are booming. The reasoning behind this is because of commercials that are shown during the videos.
Major events bring a lot of people online to watch videos. “Every watershed event leaves video more popular than before,” said Charles W. Tillinghast, the president of MSNBC.com.
The general manager of CNN.com said that “people are using the Internet in a different way now.” He stated, “With broadband penetration becoming ubiquitous and more and more sites having this easy capability, people are expecting video to be there.”
Video's on websites can be very costly, but seem to be worth it. Video's are the fast growing segment of Internet advertising. For the first half of 2009 the estimated revenue from video advertising was $477 million, which was 38 percent higher from the same time the year before.
“The Web is fulfilling this promise of being a medium where you can enjoy video as much as you can see it on TV,” Mr. Tillinghast said. During these videos just like t.v., advertisements are shown.
I watch a lot of video clips online and they all have advertisements. I can understand why the revenue for these advertisements is going up due to the amount of people who go online and watch videos.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment