The Jay Leno Show is causing a major affect on other shows that are aired on NBC according to the article, Debate Over Effects of Leno's Show, and this is not a good affect. The problem is due to the decision to move the show to primetime at 10 p.m.
When Law and Order was aired at 10 p.m. it landed first in the ratings, now that the show is aired at 9 p.m. it has been finishing in last place. Jimmy Fallon who has an act on late night on NBC is trailing Conan O'brien, whom is on CBS. Many other shows have suffered due to there time slots changing.
It is also affecting the local news. Late newscasts have suffered significant drops in the ratings.
The Jay Leno Show brings in about five million viewers a night. This might sound like a big number but compared to dramas, five million isn't enough. Most shows would end up being canceled. "NBC has said from the beginning that it could accept much lower ratings because of the enormous cost savings of Mr. Leno’s show versus expensive hour long scripted dramas."
"Utter disaster" is how some producers are characterizing the state of NBC.
How much The Jay Leno show has affected NBC is unbelievable. NBC spent so much money on promoting The Jay Leno show, I am wondering now if they are asking themselves, was it worth it?
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